Enforce Lower Case URLs (IIS) Force URLs to lowercase, especially important for SEO on Windows-based servers, which are case-insensitive.
Add/Remove Trailing Slash (IIS) Add or remove the trailing slash in URLs to enforce consistent URL structure, good for SEO.
Canonicalize Host – Add/Remove www (IIS) Canonicalize host name to enforce either a www-prefixed domain or non-www-prefixed domain.
Redirect All HTTP Requests To HTTPS (IIS) Redirect all non-HTTPS requests to use an HTTPS connection.
Redirect Default Document to Directory (IIS) Redirect all requests to a default document to its parent directory URL. Important SEO tactic to avoid duplicate content penalties.
Rewrite URL as Query String Parameters (IIS) Create SEO friendly URLs by tokenizing the URL into query_string parameters.
